Hello, nice to meet you. Let me introduce myself. My favorite cabbage is bok choy. These days you might find me avoiding housework. When I was little I wanted to be Harriet the Spy, but now I'm happy to be at Echo&Co. Did you know that one of the other folks here speaks Ojibwe ?
Graziella leads Echo&Co's work to help purpose-driven organizations create inspiring human journeys, the digital platforms to enable them, and the internal capacity to improve them over time.
Graziella has a background in brand strategy, human-centered design and innovation, and content design and has worked in the media, private, public, and social sectors for more than 20 years. Her heart is in design innovation for social impact, and she has led experience and content design programs with AARP, ASPCA, Brennan Center for Justice at NYU, BrightFocus Foundation, Bowery Residents Committee (BRC), Climate Reality Project, Free Press, The George Washington University, Greenpeace, Museum of Fine Arts Boston, Newseum, NRDC, Operation Smile, University of Chicago, World Food Programme, The Wilderness Society, and others.
Graziella has a bachelor’s degree in communication with a journalism focus from George Mason University and a master’s degree in communication, culture, and technology from Georgetown University.
When not with clients, Graziella shares her experience through speaking, writing, teaching, and volunteering. She is a member of the 2017 class of Leadership Greater Washington and has presented at the Nonprofit Technology Conference, ADWKDC, Web of Change, Harvard University Digital Innovation Academy, and Newseum Summer Teaching Institute.
Graziella serves on the board of the Center for Digital Resilience, a NGO that connects organizations and digital security experts to build tight-knit, secure civil societies. She chairs the board of United for Iran, a nonprofit organization that uses digital technology to advance civil liberties in Iran, whose work has been featured at the Oslo Freedom Forum and in WIRED, BuzzFeed, and Fast Company. She has taught English as a second language and literacy in Washington, D.C., and Prince George’s County, Md.
Graziella also is an active Washington, D.C.-based playwright whose works have been read and produced for the Capital Fringe Festival, Source Festival, One Minute Play Festival (1MPF), Theatre J, Rorschach Theatre, Keegan Theatre, and The Playwright’s Forum. She is board vice chair of the Washington Improv Theater (WIT), D.C.'s destination for long-form improv, which for 17 years has brought the creative power of improv to the Greater Washington community.
When she's escaping from all of the above, you'll likely find Graziella playing guitar, scuba diving, or visiting a National Park. She's on a quest to hike all 60 of the major parks with her husband, Karl (16 down, 44 to go).
Graziella was raised by farmers, served (briefly) as a U.S. Marine, and is a proud citizen of both the United States and Brazil.