Highlights from social innovation summit
At the 2016 Social Innovation Summit (SIS16) Daniel Lubetzky, the CEO and Founder of KIND, led a session about social entrepreneurship and the power of business and markets to address social ills. He had just returned from the Jordanian desert where he visited a sustainable desert farm that employs cutting-edge Israeli technology to make the desert bloom. Former orthodox jewish settlers are cooperating with Jordanian Bedouins and providing over 100 jobs, including employing 40 Syrian refugees. The initiative has been so successful that the farm now generates revenue through the export of kosher vegetables.
Echo named “Official Webby Honoree” for Greenpeace USA
We’re excited to share that the 20th Annual Webby Awards has recognized our work with Greenpeace USA as an Official Webby Honoree. The Greenpeace USA website was recognized as among the best work from nearly 13,000 entries submitted to the awards this year.
Meeting and collaborating with the Greenpeace USA team was our favorite part of this work. Congratulations and thank you Nicole, Ben, and everyone on the Greenpeace team — it has been a joy to work with such a remarkably smart and driven group of colleagues looking to change our world for the better. We’re humbled to share this honor with you.
Natural Resources Defense Council
The Natural Resources Defense Council (NRDC) works to safeguard the earth - its people, its plants and animals, and the natural systems on which all life depends.
Greenpeace is the leading independent campaigning organization that uses peaceful protest and creative communication to expose global environmental problems and promote solutions that are essential to a green and peaceful future.
Service design mapping
Good service design is the secret ingredient behind all our experience design and development work. We like this summary from the Nielsen Norman Group:
Service design bridges such organizational gaps by:
Business models and service-design models are often in conflict because business models do not always align with the service that the organization delivers. Service design triggers thought and provides context around systems that need to be in place in order to adequately provide a service throughout the entire product’s life cycle (and in some cases, beyond).
Fostering hard conversations.
Focused discussion on procedures and policies exposes weak links and misalignment and enable organizations to devise collaborative and cross-functional solutions.
Reducing redundancies with a bird’s-eye view.
Mapping out the whole cycle of internal service processes gives companies a bird’s-eye view of its service ecosystem, whether within one large offering, or across multiple subofferings. This process helps pinpoint where duplicate efforts occur, likely causing employee frustration and wasted resources. Eliminating redundancies conserves energy, improves employees’ efficiency, and reduces costs.
Service design helps align internal service provisions like roles, backstage actors, processes, and workflows to the equivalent front-stage personnel. To come back to our initial example, with service design, information provided to one agent should be available to all other agents who interact with the same customer.
You can learn more on the NN/g website.
Best in D.C. (and the country!)
Well, we've done it again!
In March 2018, we were named a top UX and digital design agency in Boston by the industry rating group Clutch. In May, we received the same recognition in Washington, D.C., and then in December we were named among the top UX agencies in the country.
We're grateful to all our clients who shared candid reviews of our work with the Clutch team — thank you!