Discovery can be done as part of a larger project or as a stand-alone engagement. When we create a discovery program, we work closely with you to custom-design activities that best fit your needs. Here’s an example of what we can do:
Our usability experts perform a best practice evaluation of your website, web application, or other digital tools in order to identify how well they comply with accepted usability principles (heuristics). This is the first step to planning improvements.
Content Inventory, Audit, Gaps Analysis, & Substance Assessment
Our content strategists take a deep dive into your content — reviewing your entire ecosystem in order to advise improvements to content substance, structure, performance, workflows, and governance.
Our user researchers interview stakeholders internal and external to your organization to understand how digital tools and approaches can support audience engagement and meet organizational goals.
Market Research & Competitive Analysis
Our product analysts review your peer and competitor sites, audit your outreach channels, review your analytics, and review secondary research on your audiences in order to better define your position in the market.
User Research & Usability Testing
Our product researchers conduct primary research — surveys, interviews, ethnography, and usability testing — to learn how audiences engage with you and your channels. We explore, assess, validate, and compare in order to make insights-driven decisions.