When you are in the trenches doing this work inside an organization, it often feels like you are the only one in the world who speaks the language. Nothing could be further from the truth. There are hundreds if not thousands of people out there struggling with institutional structure and paralysis, or budget woes, or wearing multiple hats, or identifying effective strategies and tools.
As the digital and social spaces have reached maturity, we’re finally seeing organizations invest significant time and money in their digital teams. At the heart of what makes all efforts undertaken by digital teams effective is engagement. If you want your team to be successful, you need to be thinking about building an Engagement Team. We’ve put together some thoughts from our last year of working on building these teams with our clients.
I recently met with a former colleague who never fails to inspire me with the projects he's working on. For the most part, these projects are not digital in nature, but instead involve bringing real world communities together in the face of sometimes seemingly insurmountable challenges. He loves his work so much that his passion is absolutely infectious and pushes people and structures beyond their comfort zone. He is what I like to call an “innovation agent”.
The LEMP stack (Linux, Nginx, MySQL, PHP) is something I learned early on in web development. It's modern, scalable, and most of all -- simple. You can get up and running in a matter of minutes with powerful tools to let you focus on writing code and not pretending to be a sysadmin.