Ten years ago, in a coffee shop in Burlington, Vermont, we decided to start EchoDitto. At the time, we had no idea what we were doing. I can say without a trace of exaggeration the journey has required personal courage and sound nerves. And it has needed -- desperately -- stark beauty.
It should come as no surprise that we're talking about communicating this morning. Do you have a crisis communication plan in place? Not the kind for when your website goes down, or Congress sinks your favorite legislation. The one for the time when one of your own is under massive fire from the internet. Next up, you should thank your members or audience more often, and in that spirit, you should listen to folks close to home a little more often too.
Today we’re spending some time with the Facebook team for a live chat on the topic of marketing stats, then we’ve got a huge list of conferences you should be considering this year. Something for everyone this beautiful Friday morning.
This morning we take a look at some core principles that should matter to you, even if they seem like bad words. We’re also reminded why data people are just as important as the data itself. And finally, we talk about the taboo and importance of failure in the nonprofit space.
This morning we're reading about a new fact checking tool that will help your team respond real time to false talking points, opening up the most successful tool in campaign history to everyone, and a divining stick for viral conent.
This morning we take a look at what it takes to be a good community manager, empowering your audience to have a conversation around and with your brand, and giving your team some guidance so they don't run afoul of c3 and c4 rules.
This morning we've discovered a new analytics tool, and a great conversation about advocacy in DC. We also discover that, despite the fact that some people are evangelizing for a brand, that brand wants to shut them down.