Echo & Co. is all about making a difference: helping our clients and their members/constituents make a difference and finding ways to use technology to bridge gaps and expand outreach in communities that make a difference.
Our goal is to provide the best possible design for our clients. This involves a creative process that includes in-depth exploration and experimentation. We gather information from our clients in order to better understand where they would like their brand to go, and then we get to work.
A few weeks ago, we had the opportunity to sit in on a demo of Optimizely, a website optimization software company. We’ve found tools like this to be extremely useful for Echo & Co. clients and wanted to share why.
The leak-slash-release of the New York Times Innovation Report two months ago showed a company struggling to place an adequate focus on digital. Despite its intended focus on journalism, the report holds a number of lessons that nonprofits can apply to their own operations.
Fifty years ago, an exceptional effort gave a voice to African-American Mississippians that were not previously allowed to participate in the political process. Today, it will take online resources to ensure similar voices are better incorporated in Mississippi’s state policy environment.
Ten years ago, in a coffee shop in Burlington, Vermont, we decided to start EchoDitto. At the time, we had no idea what we were doing. I can say without a trace of exaggeration the journey has required personal courage and sound nerves. And it has needed -- desperately -- stark beauty.
Many philanthropic organizations feel lost in the jungle of technology. They realize their technological path has tapered off in its efficacy, but changing digital strategy can seem intimidating or even dangerous.