Last week I hosted a Google Hangout with Kevin Call from Everytown for Gun Safety to discuss these little things called "social graphics" — visually impactful static and animated content designed specifically for social media.
At Echo & Co we work very hard to help our clients carry out their life changing work, which often shifts our attention to some of the most underserved populations and regions throughout the United States and the world.
Our own devilishly handsome Project Manager and #1 Giants fan Tony Guzmán already wrote about the U.S. State Map building tool we created for the Brennan Center for Justice. Now I'm going to outline a bit of the underlying architecture, built on Drupal 7.
As social media networks become a ubiquitous part of our lives, their importance to social advocacy organizations, both on and offline, grows by leaps and bounds. Creating an impactful social media campaign via buzzworthy, shareable content, can expand an organization’s audience, raise issue awareness, and help to “win” the news cycle, among other things. This, in turn, leads to real results on the ground.
Echo & Co. is all about making a difference: helping our clients and their members/constituents make a difference and finding ways to use technology to bridge gaps and expand outreach in communities that make a difference.
Our goal is to provide the best possible design for our clients. This involves a creative process that includes in-depth exploration and experimentation. We gather information from our clients in order to better understand where they would like their brand to go, and then we get to work.
A few weeks ago, we had the opportunity to sit in on a demo of Optimizely, a website optimization software company. We’ve found tools like this to be extremely useful for Echo & Co. clients and wanted to share why.