A new year means it's a good time to take care of some housekeeping. After taxes and getting used to writing 2016 on everything (thankgoodness checks are largely a thing of the past), the next obvious item on everyone's list is to make sure their social media game is on point.
Year-end giving is traditionally associated with the annual holiday season, and many nonprofit foundations and charitable organizations typically wait until November or December to put together a communications and marketing plan only to rush it out the door to get tax deductible contributions before December 31st.
We’ve all heard the adage that less is more. It’s a succinct retort to our natural tendency to desire whatever is the biggest, the fastest, the fanciest, or the sparkliest, an effect exacerbated in technology and on the internet where trends are born and die within hours or minutes.