CEO and Managing Director
Graziella Jackson is Echo & Co.’s Chief Executive Officer and Managing Director, helping clients solve customer engagement challenges at the intersection of business strategy, behavioral science, digital content, and experience design.
Graziella is a native Washingtonian. After completing undergraduate studies in journalism at George Mason University in Fairfax, Va., she worked as a newspaper editor then a new media strategist for community-based nonprofits and arts organizations in the D.C. region. She completed graduate studies at Georgetown University in communication, culture, and technology and began working as a content and user experience strategist, working with non-profit, media, and federal government clients in publishing, higher education, financial literacy, mental health, performing arts, youth development, immigration and immigrant rights, philanthropy, and environmental advocacy. She also designed user experience and content strategies for brands including Volkswagen, NASDAQ, and Rosetta Stone.
With more than a decade of experience in content strategy and user experience, Graziella is a curious and passionate user advocate and loves creating experiences that remove barriers and help users become more informed citizens and engage more meaningfully with the causes they care for and trust.
Graziella is an active speaker and presenter on design thinking, user experience, and product innovation and has spoken at ADWKDC, Nonprofit Technology Conference, and Web of Change. She is a member of the 2017 class of Leadership Greater Washington.