Hello, nice to meet you. Let me introduce myself. My favorite portmanteau is sporf. These days you might find me writing in iambic pentameter. When I was little I wanted to be Harriet the Spy, but now I'm happy to be at Echo&Co. Did you know that one of the other folks here worked on a tobacco farm ?
Graziella leads the business, cultural, creative, and technological growth and development of Echo&Co.
As partner and chief executive officer, Graziella helps social sector leaders improve their organizations' systems, services, and digital products through human-centered design. She oversees Echo’s work to strengthen nonprofit and philanthropic organizations, social and civic tech startups and ventures, and the educational technology field through leadership and organizational development, systems, process, and product design, and solution implementation. Graziella also provides coaching to leaders within these organizations on removing internal barriers and improving collaboration and performance across and within divisions and teams.
Prior to joining Echo&Co, Graziella worked with social and private sector organizations to improve audience engagement through content strategy and user experience design. Graziella also was an engagement director with the Organic, Inc., a senior director of digital for The Wilderness Society, and an information architect with NavigationArts. She has worked with nonprofit organizations and consumer brands including the Eugene and Agnes E. Meyer Foundation, ASPCA, Newseum, Greenpeace, AARP, The George Washington University, National Education Association, Natural Resource Defense Council, Volkswagen, NASDAQ, and Rosetta Stone.
Graziella has a Bachelor of Arts in communication with a journalism focus from George Mason University and a Master's degree in communication, culture, and technology from Georgetown University. She is a member of the 2017 class of Leadership Greater Washington and has presented at the Nonprofit Technology Conference, ADWKDC, Web of Change, and Newseum Summer Teaching Institute.
Graziella chairs the board of United for Iran, a nonprofit organization that uses digital technology to advance civil liberties in Iran, whose work has been featured at the Oslo Freedom Forum and in WIRED, BuzzFeed, and Fast Company. She has taught English as a second language and literacy in Washington, D.C., and Prince George’s County, Md.
Graziella also is an active Washington, D.C.-based playwright whose works have been read and produced for the Capital Fringe Festival, Source Festival, One Minute Play Festival (1MPF), Theatre J, and The Playwright’s Forum. She is a board member of the Washington Improv Theater (WIT), D.C.'s destination for longform improv, which for 17 years has brought the creative power of improv to the Greater Washington community.
Graziella is a native Washingtonian, dual Brazilian-American citizen, and veteran of the United States Marine Corps.