World Food Program USA

The World Food Program USA (WFP USA) supports the United Nations World Food Programme, the world's largest humanitarian agency fighting hunger worldwide, providing food assistance to over 80 million people in 82 countries.

Why Echo?

WFP USA approached Echo to build a modern web presence for the organization while maintaining usability for all. This meant a more powerful and flexible publishing experience for staff to quickly and effectively add content targeted at motivating users to action.

Going Responsive

Challenge

The site’s navigation structure was confusing, overwhelming, and difficult to navigate — problems greatly exacerbated on mobile devices.

Solution

In addition to making the navigation more intuitive, we made the site fully responsive for mobile devices and introduced a new mobile-specific navigation system that used off-canvas navigation to help users move more easily through site content.

Improving the Content Team’s Experience

Challenge

The WFP USA content team was unable to do simple content revisions, like create different types of content, using the old content management system (CMS) without the help of a technical developer.

Solution

We extended Drupal's built-in ediotiral controls by making the text editor be truly representative of what content will look like on the published site and by adding new text styles directly to the WYSWYG editor.

Able to Respond to Crises

Challenge

The content team was unable to update or post new content and donation forms within the first 24 hours of emergencies or crises on the ground, limiting their ability to respond to real, urgent needs.

Solution

New administrative controls paired with redesigned storytelling features became flexible tools to support rapid response campaigns and the full breadth of WFP USA’s work.

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