Newseum is the only institution in the world that combines a museum experience with education and public dialogue about media literacy and the First Amendment freedoms underpinning U.S. democracy. Newseum’s education website serves educators, students, parents, and other visitors with the most unique and credible source of free learning content in support of this mission.
Newseum came to Echo because it wanted a partner who could lead it through a reinvention of its online education tools, with a funder requirement that it be built in WordPress. The education department—rebranded as NewseumED as a part of the project—needed a modern and robust tool that would give educators exclusive, free, high-quality content for teaching First Amendment freedoms. The tool had to provide intuitive workflows for producing and approving content, handle thousands of content assets with rich search capabilities, and provide teachers with a sense of ease and simplicity in application of the tool in their classroom settings.
We also increased the relevancy of NewseumED within the organization. In architecting a new brand experience through newseumed.org, we elevated the education division as a highly valuable, efficient, and trusted educational resource. We are continuing our work to develop and implement a strategic product roadmap to enable NewseumED to become the go-to provider of tools and content on our First Amendment freedoms.