Food & Water Watch

Food & Water Watch is the only national advocacy group that protects the food you eat and the water you drink by building a broad-based movement to put people before corporate profits. Their mission is to speak truth to power, and they needed a web presence that spoke to that attitude and could help them cultivate an audience of activists.

Why Echo?

Food & Water Watch sought more than a surface-level design overhaul. As both a grassroots-oriented and a policy-shaping advocacy organization, the site had to quickly highlight their key issues and their in-progress solutions, give their field teams across the country a home base on the web, and house their considerable research and policy documentation repository in a way that was accessible to audiences of all levels of engagement.

A Fresh New Look and Feel

Challenge

The outdated page design focused heavily on text, and secondary content proved distracting, resulting in users taking 27 minutes or longer to fully comprehend the organization's mission and purpose.

Solution

Updated page layouts now include large, contextually relevant imagery and easy-to-read text styles, combined with a user-centered content strategy and improved SEO, making it easier for users to scan and act.

Works on All Screens and Devices

Challenge

Their desktop-only design no longer reflected their identity or goals, and caused problems for their field partners working on smaller screens. It also lacked modern digital capabilities like social sharing and the ability to discover related content.

Solution

We implemented a modern responsive design focused on persuasion, emotion, and trust, in order to convert users from information-seekers to activists.

User Friendly Content Management System

Challenge

An inflexible, time-consuming CMS limited their ability to advance the organization’s digital strategy. Further, the system’s archaic content tagging system did not allow for easy discovery of related or relevant content.

Solution

Using Drupal, our team developed to an intuitive, adaptable site with easy content and user management, improved customization options, and automated tools.

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