Year-end giving is traditionally associated with the annual holiday season, and many nonprofit foundations and charitable organizations typically wait until November or December to put together a communications and marketing plan only to rush it out the door to get tax deductible contributions before December 31st.
We’ve all heard the adage that less is more. It’s a succinct retort to our natural tendency to desire whatever is the biggest, the fastest, the fanciest, or the sparkliest, an effect exacerbated in technology and on the internet where trends are born and die within hours or minutes.
Prioritizing others is at the heart of what many of our clients at Echo & Co. do. It’s what the nonprofits we love are formed around: working toward the greater good, fighting for the disenfranchised, shining light on injustice, and trying to make the world a better place.