Scaling Social Change: Building Digital Teams Recap

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Project Principal


Scaling Social Change: Building Digital Teams Recap

Over the years our work with building websites and strategies with our clients has led us to having conversations about what a digital team should look like.

In the last year or so we’ve spent more time than ever before helping our clients dig deep into that conversation, and we’ve pushed them to committing to properly staffing the amazing strategies we’ve developed with them.

At the very core of everything we do is building community, and at the core of community is engagement. So when we talk about teams, we’re talking about something deeper than the technicians who flip the switches and crunch the numbers. Those technicians are vital to the digital operation of an organization, but if you want to build the community and shape a culture of engagement inside and outside of your organization you need to think a little differently. An engagement strategy is just another document if you aren’t going to back it up with real people.

As we see organizations waking up to the importance of engagement, and moving beyond the basics of allocating resources for the technology, the conversations around building these teams become more focused. So when we started thinking about our Google Hangout series on Scaling Up Social Change, it just made sense to have a conversation about Building Digital Teams. On Monday of this week, EchoDitto hosted the second in our series of Google Hangouts called Scaling Up Social Change. This time around we focused on Building Digital Teams, and our panel included Rachael Happe (of Community Roundtable), Jason Mogus (of Communicopia), Rob Gordon IV (of America’s Promise Alliance, a client), and me.

We cover a lot of ground in this hour, and frankly I think we could have spent some time digging deep for an hour on any one of these questions or responses. Are networked models of federated organizations really a good template for building engagement teams? How do we change a culture of vanity metrics the community has built, by focusing on platforms, to a culture of engagement metrics? The full video is above, and some fun size clips are below. Let us know what you think.

I see you like to read printed material. You should check out Nicco's book The End of Big: