Morning Reads: Community, Comments, and Doing It By The Book

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Project Principal


Morning Reads: Community, Comments, and Doing It By The Book

Good Monday morning folks!

This morning we take a look at what it takes to be a good community manager, empowering your audience to have a conversation around and with your brand, and giving your team some guidance so they don't run afoul of c3 and c4 rules.

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We often work with groups who want to leverage the power of their community for good. It is no surprise to learn that, often, those groups don’t really know who their community is. The recent conversations around “dirty likes” in the wake of Facebook Graph Search functionality are a good indicator that a persons likes are not necessary illustrated by their, well, likes. Over and over again we find that successful communities require a really good community manager. Mashable gives us a run down of the ten traits you should be looking for in a community manager, a timely piece judging by all the job postings we’ve seen in January.


If you’ve done a good job and your community is ready for a conversation, what are you doing to facilitate that desire? Back in November Facebook started testing out threaded comments for some major brands. We’re pretty excited to see that roll out spread because it offers an opportunity for conversation sorely missing (ever tried to reply to someone in a comment thread with hundreds of comments on Facebook?). Now, one of the site we often hear people want to emulate (in terms of engagement, not celebrity gossip) the Huffington post, is giving Conversations a try too.

By The Book

Finally, all this engagement is great, but when you are working within the parameters of the non-profit world, what are you allowed to say as a 501c3 or a 501c4? Most larger organizations out there have some sort of guidelines in place, but not everyone has legal counsel on staff. We’re no experts in IRS compliance so, when our clients ask, we make sure to point them to the pros. However, there are some basic guidelines you can put in place right away. Beth Kanter takes a look at how to do it by the book.

I see you like to read printed material. You should check out Nicco's book The End of Big: