Morning Reads: Analytics, Advocacy, and Missing the Forest for the Trees

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Project Principal


Morning Reads: Analytics, Advocacy, and Missing the Forest for the Trees


This morning we've discovered a new analytics tool, and a great conversation about advocacy in DC. We also discover that, despite the fact that some people are evangelizing for a brand, that brand wants to shut them down.

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A few weeks ago I was introduced to a service called Zapier, and it reminded me of what I love so much about the web. API integrations that make life easier are priceless. Not free…usually. This morning I ran across SumAll(beta), a dashboard that pulls together analytics from a dozen services like Facebook, Twitter and Google Analytics. It looks great, and I’ll be kicking the tires a bit this week to see what it can do. If you are still looking at your analytics in individual dashboards, it might be time to take a look at an aggregator.


Doing advocacy work in DC is different for every person and every group. What one person tells you is good practice, another will tell you matters not one bit. I’ve been at a bar with a Senate staffer on either side of me, one telling me that phone calls matter more than almost anything else, and the person on the left of me telling me that phone calls are no better than emails. The Chronicle of Philanthropy has a great chat on Nonprofit advocacy that is worth a read.

Not Seeing the Forest for the Trees

I am rarely motivated to take pictures of my food to post to Facebook or some other social network. When I am, it is because my food is so amazing I think it warrants some attention. I can’t think of an instance where I’ve ever taken a photo of food I thought was disgusting or sub par. #Foodstagram isn’t something I’d thought of until today. WOM is hard to do, if your patrons are evangelizing your product, why would you shut them down? It might be worth looking past the one person taking the photo at the table to see the collective images people have shared about your food.

I see you like to read printed material. You should check out Nicco's book The End of Big: