We’re excited to share that the 20th Annual Webby Awards has recognized our work with Greenpeace USA as an Official Webby Honoree. The Greenpeace USA website was recognized as among the best work from nearly 13,000 entries submitted to the awards this year.
Meeting and collaborating with the Greenpeace USA team was our favorite part of this work. Congratulations and thank you Nicole, Ben, and team — it has been a joy to work with such a remarkably smart and driven group of colleagues looking to change our world for the better. We’re humbled to share this honor with you.
At Echo, we’re privileged to partner with great organizations like Greenpeace to create digital products that put users first, motivate with content, make technology human, and support our clients’ ambitious goals—truly important goals like creating a green and peaceful future, providing hungry families with food, cleaning our oceans of debris, and educating our young people. Ultimately helping organizations reach these high marks is our measure for success.
When we first started working with Greenpeace USA on the vision for their new website, we knew we had amazing content — stories, photos, videos — that deserved attention and could be used to build relationships with users and motivate them to action. We also knew the experience needed a stronger narrative through-line and more focused attention on putting the user at the heart of Greenpeace USA’s story. Working together, our teams determined users’ needs, their unique motivations, and their behavioral pathways through the site. We used metrics and insights from Greenpeace research to create a messaging architecture and experience narrative for the site that aligned to key performance indicators and conversion goals.
The project was light and lean. We conceived of and launched the site in four months, using a week-long ideation and product design session to dive into the mindset of users, to ideate feature sets and content, and to define the user experience. After we wrapped up that work, we moved quickly into prototyping and in-browser design, enabling us to push further as we moved from static ideas into to dynamic production. This represents the web product development at its best — launching well researched and conceived products quickly to market where they can be shaped in the hands of real end-users through a cycle of build-test-learn. At Echo, we always recommend this adaptive, iterative approach to product design and development.
Thank you again to the amazing team at Greenpeace USA for inviting us to partner on this great work. And thank you to our friends at Teal Media for joining us in this work and bringing wonderful creativity to shaping the visual direction of the experience.
About the Webby Awards: Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Advertising & Media, Online Film & Video, Mobile Sites & Apps and Social. Established in 1996, The Webby Awards received nearly 13,000 entries from all 50 states and over 70 countries worldwide this year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS).