As Director of Experience Research and Strategy, Sara is focused on uniting organizational strategy, human-centered research, design thinking, and creative strategy to help clients launch initiatives that transform their work. She is responsible for shaping Echo&Co’s research and strategy practice ensuring that Echo&Co’s work reflects best-in-class research, methodologies, and experience strategies. Sara is passionate about helping our clients define and realize a vision that supports their greater mission and brings meaningful experiences to their audiences.

Sara has over 15 years of design strategy experience with a background in industrial design, research, branding, and digital learning. She brings together audience insights, creative strategy, and organizational objectives to envision and execute impactful, human-centered experiences. Sara is also an experienced facilitator, helping internal teams leverage design thinking skills to tackle challenges and empathize with users. Prior to joining Echo, Sara has worked with many mission-driven organizations and has experience across several industries including non-profits, educational institutions, associations, healthcare, and consumer products. She has worked on several award-winning projects for past clients that include The Leadership Conference on Civil and Human Rights, Drexel University, The Institute of Food Technologists, and The National Association of Home Builders.

Sara has a BFA in Industrial Design from Rochester Institute of Technology, and an Ed.M. from the Learning Design, Innovation, and Technology program at Harvard Graduate School of Education. Outside of work, Sara enjoys serving on the board of her community association, taking a good run through Rock Creek Park, and trying new baking recipes with her daughter. She lives in Maryland with her family just outside Washington, D.C.