Hello, nice to meet you. Let me introduce myself. My favorite coffee drink is latte. These days you might find me listening to Scandinavian pop music. When I was little I wanted to be a horseback-riding revolutionary, but now I'm happy to be at Echo&Co. Did you know that one of the other folks here lives in New Orleans ?
Natalya Minkovsky is Echo&Co’s director of content strategy and information architecture, responsible for overseeing the delivery of information architecture and content strategy for Echo's clients.
With more than 15 years of diverse experience in digital strategy, marketing, branding, and publishing, Natalya is passionate about shaping engaging and intuitive interactive experiences. Applying a strong foundation in user research and information architecture, she has led the definition and implementation of web, mobile, and social media strategies for nonprofit organizations, government agencies, and businesses. Throughout her career, she has worked with clients including the U.S. Agency for International Development, U.S. Department of Health and Human Services, Advancement Project, Save Darfur, and Walt Disney Company.
Natalya studied fiction writing, film, and media at The Johns Hopkins University in Baltimore, Md. She’s a department editor and contributor to Chief Content Officer, a magazine published by the Content Marketing Institute. She spends a lot of time thinking about taxonomy, grammar, structured content, and open source technology.