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Strategy

Leif Nordberg's picture

What Should We Use Pinned Tweets For?

With a not-so-small and kinda-Facebook-like update that Twitter made to its profiles recently, the ephemeral micro-blogging service also released a new feature: Pinned Tweets.

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If you want to know what's wrong with our industry

...look no further than the comments on this TechCrunch post.

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Fun With Piped Emails

One of the things that I've learned over my years at EchoDitto — that's been hammered home again and again — is the importance of email. Twitter's cool, social networking is great, but your online strategy absolutely has to account for email. It's not glamorous, but it's important.

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Twitterbot: Lessons Learned

It was too terribly long ago that I posted a simple Twitterbot here. I'm sure you'll be absolutely shocked to learn that it had a few, uh, shortcomings. If you're making a TwitterBot (and particularly one in Ruby), here's some advice:

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let someone else build your SMS gateway

I've written my fair share of fly-by-night SMS services. Not for clients, of course — when someone needs a mobile campaign we talk to folks who live and breath text messaging. But I've hacked together a few hobby SMS apps on the cheap.

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Twitter.ca

As you might've heard, Twitter has just announced a Canadian number for the service. If you're a non-Canadian, you may be wondering what you're missing.

I see you like to read printed material. You should check out Nicco's book The End of Big: http://endofbig.com