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  • Morning Reads

    Apollo Gonzales's picture

    Morning Reads: RIP Friendster, Entity Advocacy, and OFA Watch

    Lots of love for the MIT crowd this morning with a look at the corpse of Friendster and what we can learn from it, and some great insight into the little known Entity Graph that drives a lot of what happens on Facebook. Also, OFA is asking for stories so you should probably pay attention to how they use them.

  • Morning Reads

    Apollo Gonzales's picture

    Morning Reads: 2013 is Mobile, and the Game Layer

    We were roused from the long weekend this morning by the sound of a steady drumbeat, "mobile, mobile, mobile". It's time to get off the sidelines and start planning for how you are going to reach your audience on their smartphones. For those of you with midyear fiscal calendars, you've got about 4 months to convince your Board it is time to get on board. We're also taking a look at gamification, and where it is today. Is gamification like flying cars, a cool idea but an impractical technology? Or are we going to see some real innovation in the space now that mobile is such a big player?

  • Morning Reads

    Apollo Gonzales's picture

    Morning Reads: Insights, Box of Awesome, and Wake and Tweet

    This morning we're checking out yet another awesome looking insights tool, pondering an advocates box of awesome, and that favorite college past time Wake and, er...Tweet.

  • Morning Reads

    Apollo Gonzales's picture

    Morning Reads: Google Ad Jujutsu, Trust Barometer, Spreadable not Sticky

    Today we learned that Google ads have gone mobile with location aware options, and we're thinking about how to do some serious jujutsu for social good. Edelman tells us that Technology companies are the most trusted type of business out there blush. And, like a good peanut butter, the best content isn't sticky, it is spreadable.

  • Morning Reads

    Apollo Gonzales's picture

    Morning Reads: Google+, Infographics, and Facebook Times

    This morning we’re taking another look at Google+ in the wake of the news that is has surpassed Twitter in terms of users. We’ve got a nice little collection of infographic design sites, too. And finally, what is the right time to post to Facebook?

  • Morning Reads

    Apollo Gonzales's picture

    Morning Reads: Facebook Marketing and Conferences

    Today we’re spending some time with the Facebook team for a live chat on the topic of marketing stats, then we’ve got a huge list of conferences you should be considering this year. Something for everyone this beautiful Friday morning.

  • Morning Reads

    Apollo Gonzales's picture

    Morning Reads: SEO and Coding

    We’re going to keep this short and sweet today. First a ridiculously amazing list of things you can do to be better at SEO. Second, teach yourself to code. Seriously.

  • Morning Reads

    Apollo Gonzales's picture

    Morning Reads: People, Data Gurus, and Failing

    This morning we take a look at some core principles that should matter to you, even if they seem like bad words. We’re also reminded why data people are just as important as the data itself. And finally, we talk about the taboo and importance of failure in the nonprofit space.

  • Morning Reads

    Apollo Gonzales's picture

    Morning Reads: Liar, Liar Pants on Fire, Whither the Narwhal, and Predicting Virality

    This morning we're reading about a new fact checking tool that will help your team respond real time to false talking points, opening up the most successful tool in campaign history to everyone, and a divining stick for viral conent.

  • Morning Reads

    Apollo Gonzales's picture

    Morning Reads: Community, Comments, and Doing It By The Book

    This morning we take a look at what it takes to be a good community manager, empowering your audience to have a conversation around and with your brand, and giving your team some guidance so they don't run afoul of c3 and c4 rules.

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I see you like to read printed material. You should check out Nicco's book The End of Big: http://endofbig.com