The Challenge of Analytics

Echo in the News

The Challenge of Analytics

December 16, 2012


The big takeaway from the 2012 election was that metrics and data analysis is the next big step in online campaigning. Nicco weighed in on analytics and the challenge of finding meaningful metrics for measuring the effectiveness of digital campaigns, in this article from Campaigns & Elections magazine.

I see you like to read printed material. You should check out Nicco's book The End of Big: