Numbers to live by


Jesse Littlewood's picture

What are the Best Social Media Tools for Non-Profits and Small Businesses?

EchoDitto's client offerings include assistance with digital strategies beyond your website -- including social media. One question we often receive f


Amber Manning's picture

Doing the Math: Calculating Campaign Success

The email program run by the Obama Campaign was a brilliant and shining example of success that baffles many small campaign leaders. To some, a victo


Liz Schwartz's picture

Tech Tips: Using Google Analytics Goals and Funnels

Trying to figure out how to better engage your communities online? Wondering why people don’t seem to be finding or participating in the action items


Madeleine Perry's picture

3 campaigners, 6 years, 7 schools: Building Tomorrow

How much did your elementary education cost?


Déja Augustine's picture

Reckless Reporting: Too Quick to Point the Finger

On November 2nd, 2010 at 5:26pm EDT, Politico's Tony Romm posted a rather scathing article.


Madeleine Perry's picture

The importance of bulk email. And why I delete it.

There’s an obvious appeal to having a large email list: you have the ability to reach many people with one click. But recently I’ve begun questioning


Ethan Winn's picture

Facebook, Myspace, Race and Class

A friend pointed me to this great post by Danah Boyd on Alternet
discussing the implications of the race and class demographic
divides between Facebook and Myspace: 


Jeff Mann's picture

"Nerd Nirvana" or the 2009 eNonprofit Benchmarks Study

When you're doing online engagement, it's not always easy to know what's working or what you should be doing better. With limited time and resources,

I see you like to read printed material. You should check out Nicco's book The End of Big: