Engagement

  • Strategy

    Apollo Gonzales's picture

    How Should Organizations Build Digital Communications Teams?

    In the scramble for attention in digital spaces, nonprofit organizations find themselves facing the daunting task of churning out content that engages audiences at super-human speed — what in the marketing world would be called “owned media.” The tricky part is making content that the audience actually wants to consume and not just broadcasting the institution’s self-selected priorities. For most organizations, doing so requires a radical shift to staffing and process structures.

  • Strategy

    Apollo Gonzales's picture

    Scaling Social Change: Building Digital Teams Recap

    At the very core of everything we do is building community, and at the core of community is engagement. So when we talk about teams, we’re talking about something deeper than the technicians who flip the switches and crunch the numbers. Those technicians are vital to the digital operation of an organization, but if you want to build the community and shape a culture of engagement inside and outside of your organization you need to think a little differently. An engagement strategy is just another document if you aren’t going to back it up with real people.

  • Strategy

    Jesse Littlewood's picture

    Scaling Up Social Change

    Is there a secret of scale?

    Most organizations want to grow larger, become more powerful, and have a bigger impact on policy and social issues. Yet only some do. How have the most successful civic organizations grown to scale?

  • Strategy

    Jesse Littlewood's picture

    The "App Trap" and What to Think About Before Going Native

    This post was co-authored by Michael Zamora, an intern with EchoDitto this summer through Harvard's Institute of Politics. For more info on Michael, you can head here.

  • Strategy

    Jessica Torres's picture

    Hackathon: How Hackers + Marathon = Social Good

    When I began my internship at EchoDitto in May, I never would have thought a Hackathon could be a good thing. It sounded illicit and dangerous. I pictured a group of hackers getting together and breaking down firewalls to access data. Why would any group plan an event like this?

  • Strategy

    Juan González's picture

    The Free Ride is Over

    Recently, I had to re-create my Twitter account and decided to let all of my Facebook friends know about it.

  • Morning Reads

    Apollo Gonzales's picture

    Morning Reads: Google+, Infographics, and Facebook Times

    This morning we’re taking another look at Google+ in the wake of the news that is has surpassed Twitter in terms of users. We’ve got a nice little collection of infographic design sites, too. And finally, what is the right time to post to Facebook?

  • Strategy

    Nicco Mele's picture

    Hey

    That’s right, Hey. As my grandmother used to say, “Hay is for horses”.

  • Strategy

    Jesse Littlewood's picture

    Measuring Success

    This post is for people who want to make their group succeed and believe in the importance of measuring success. So lets start there.

  • Strategy

    Apollo Gonzales's picture

    On Capes for Grown Ups, and Delight

    Last week, my colleague Jesse Littlewood tweeted at me about a cool project the folks at Arc'teryxhad done.

Pages

I see you like to read printed material. You should check out Nicco's book The End of Big: http://endofbig.com