Engagement

Strategy

Apollo Gonzales's picture

How Should Organizations Build Digital Communications Teams?

In the scramble for attention in digital spaces, nonprofit organizations find themselves facing the daunting task of churning out content that engages audiences at super-human speed — what in the marketing world would be called “owned media.” The tricky part is making content that the audience actually wants to consume and not just broadcasting the institution’s self-selected priorities. For most organizations, doing so requires a radical shift to staffing and process structures.

Strategy

Apollo Gonzales's picture

Scaling Social Change: Building Digital Teams Recap

At the very core of everything we do is building community, and at the core of community is engagement. So when we talk about teams, we’re talking about something deeper than the technicians who flip the switches and crunch the numbers. Those technicians are vital to the digital operation of an organization, but if you want to build the community and shape a culture of engagement inside and outside of your organization you need to think a little differently. An engagement strategy is just another document if you aren’t going to back it up with real people.

Strategy

Jesse Littlewood's picture

Scaling Up Social Change

Is there a secret of scale?

Most organizations want to grow larger, become more powerful, and have a bigger impact on policy and social issues. Yet only some do. How have the most successful civic organizations grown to scale?

Strategy

Jesse Littlewood's picture

The "App Trap" and What to Think About Before Going Native

This post was co-authored by Michael Zamora, an intern with EchoDitto this summer through Harvard's Institute of Politics. For more info on Michael, you can head here.

Strategy

Jessica Torres's picture

Hackathon: How Hackers + Marathon = Social Good

When I began my internship at EchoDitto in May, I never would have thought a Hackathon could be a good thing. It sounded illicit and dangerous. I pictured a group of hackers getting together and breaking down firewalls to access data. Why would any group plan an event like this?

Strategy

Juan González's picture

The Free Ride is Over

Recently, I had to re-create my Twitter account and decided to let all of my Facebook friends know about it.

Morning Reads

Apollo Gonzales's picture

Morning Reads: Google+, Infographics, and Facebook Times

This morning we’re taking another look at Google+ in the wake of the news that is has surpassed Twitter in terms of users. We’ve got a nice little collection of infographic design sites, too. And finally, what is the right time to post to Facebook?

Strategy

Nicco Mele's picture

Hey

That’s right, Hey. As my grandmother used to say, “Hay is for horses”.

Strategy

Jesse Littlewood's picture

Measuring Success

This post is for people who want to make their group succeed and believe in the importance of measuring success. So lets start there.

Strategy

Apollo Gonzales's picture

On Capes for Grown Ups, and Delight

Last week, my colleague Jesse Littlewood tweeted at me about a cool project the folks at Arc'teryxhad done.

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