We’ve all heard the adage that less is more. It’s a succinct retort to our natural tendency to desire whatever is the biggest, the fastest, the fanciest, or the sparkliest, an effect exacerbated in technology and on the internet where trends are born and die within hours or minutes.
Lots of love for the MIT crowd this morning with a look at the corpse of Friendster and what we can learn from it, and some great insight into the little known Entity Graph that drives a lot of what happens on Facebook. Also, OFA is asking for stories so you should probably pay attention to how they use them.
We were roused from the long weekend this morning by the sound of a steady drumbeat, "mobile, mobile, mobile". It's time to get off the sidelines and start planning for how you are going to reach your audience on their smartphones. For those of you with midyear fiscal calendars, you've got about 4 months to convince your Board it is time to get on board. We're also taking a look at gamification, and where it is today. Is gamification like flying cars, a cool idea but an impractical technology? Or are we going to see some real innovation in the space now that mobile is such a big player?
I’m new around here. In fact, this is my first blog post as a Ditto. I’m not only new to EchoDitto, I’m pretty new to the whole tech world. But in my short time here, I’ve found it’s the perfect place to be in this position.
Today we learned that Google ads have gone mobile with location aware options, and we're thinking about how to do some serious jujutsu for social good. Edelman tells us that Technology companies are the most trusted type of business out there blush. And, like a good peanut butter, the best content isn't sticky, it is spreadable.
It should come as no surprise that we're talking about communicating this morning. Do you have a crisis communication plan in place? Not the kind for when your website goes down, or Congress sinks your favorite legislation. The one for the time when one of your own is under massive fire from the internet. Next up, you should thank your members or audience more often, and in that spirit, you should listen to folks close to home a little more often too.
Today we’re spending some time with the Facebook team for a live chat on the topic of marketing stats, then we’ve got a huge list of conferences you should be considering this year. Something for everyone this beautiful Friday morning.