Blog

“(Here are) the raw material of facts and thoughts, wood, as it were, so called from the multiplicity and variety of the matter contained therein.”
From Ben Jonson’s Commonplace Book

Strategy

Lauren Zingarelli's picture

The Ultimate Email Checklist

Our ultimate email checklist is a series of checks, or reminders, of what needs to be in place before you set targeting and hit send. It's similar to your grocery list.

Morning Reads

Apollo Gonzales's picture

Morning Reads: Google Ad Jujutsu, Trust Barometer, Spreadable not Sticky

Today we learned that Google ads have gone mobile with location aware options, and we're thinking about how to do some serious jujutsu for social good. Edelman tells us that Technology companies are the most trusted type of business out there blush. And, like a good peanut butter, the best content isn't sticky, it is spreadable.

Morning Reads

Apollo Gonzales's picture

Morning Reads: Google+, Infographics, and Facebook Times

This morning we’re taking another look at Google+ in the wake of the news that is has surpassed Twitter in terms of users. We’ve got a nice little collection of infographic design sites, too. And finally, what is the right time to post to Facebook?

Morning Reads

Apollo Gonzales's picture

Morning Reads: Crisis Communication, Valentine's Day, and Listening

It should come as no surprise that we're talking about communicating this morning. Do you have a crisis communication plan in place? Not the kind for when your website goes down, or Congress sinks your favorite legislation. The one for the time when one of your own is under massive fire from the internet. Next up, you should thank your members or audience more often, and in that spirit, you should listen to folks close to home a little more often too.

Morning Reads

Apollo Gonzales's picture

Morning Reads: Facebook Marketing and Conferences

Today we’re spending some time with the Facebook team for a live chat on the topic of marketing stats, then we’ve got a huge list of conferences you should be considering this year. Something for everyone this beautiful Friday morning.

Morning Reads

Apollo Gonzales's picture

Morning Reads: SEO and Coding

We’re going to keep this short and sweet today. First a ridiculously amazing list of things you can do to be better at SEO. Second, teach yourself to code. Seriously.

Morning Reads

Apollo Gonzales's picture

Morning Reads: People, Data Gurus, and Failing

This morning we take a look at some core principles that should matter to you, even if they seem like bad words. We’re also reminded why data people are just as important as the data itself. And finally, we talk about the taboo and importance of failure in the nonprofit space.

Morning Reads

Apollo Gonzales's picture

Morning Reads: Liar, Liar Pants on Fire, Whither the Narwhal, and Predicting Virality

This morning we're reading about a new fact checking tool that will help your team respond real time to false talking points, opening up the most successful tool in campaign history to everyone, and a divining stick for viral conent.

Morning Reads

Apollo Gonzales's picture

Morning Reads: Community, Comments, and Doing It By The Book

This morning we take a look at what it takes to be a good community manager, empowering your audience to have a conversation around and with your brand, and giving your team some guidance so they don't run afoul of c3 and c4 rules.

Morning Reads

Apollo Gonzales's picture

Morning Reads: Vine, SEO, and Teams

In which Twitter adds more features, your uniqueness is encouraged and affirmed, and your team takes center stage.

Morning Reads

Apollo Gonzales's picture

Morning Reads: Analytics, Advocacy, and Missing the Forest for the Trees

This morning we've discovered a new analytics tool, and a great conversation about advocacy in DC. We also discover that, despite the fact that some people are evangelizing for a brand, that brand wants to shut them down.

I see you like to read printed material. You should check out Nicco's book The End of Big: http://endofbig.com