Last week I hosted a Google Hangout with Kevin Call from Everytown for Gun Safety to discuss these little things called "social graphics" — visually impactful static and animated content designed specifically for social media.
When you arrive at EchoDitto's international headquarters in Washington, DC, you'll immediately be struck by our wall-mounted LCD display, proudly beaming its dazzling multimedia content in all its 2400x600 @ 16-bit glory.
I know I just asked you to do this, but I want you to do it gain. Just bear with me here and Google your name one more time. Now, look at the content that comes up in your search results. How much of it was created by you? If the answer is "not much," you may have a problem.