Ten years ago, in a coffee shop in Burlington, Vermont, we decided to start EchoDitto. At the time, we had no idea what we were doing. I can say without a trace of exaggeration the journey has required personal courage and sound nerves. And it has needed -- desperately -- stark beauty.
When the Wilderness Society came to us in 2012 to rebuild their old website, we knew there were a few primary goals we needed to address with the project. First, as always, the final site needed to serve their supporters and mission above all.
Lots of love for the MIT crowd this morning with a look at the corpse of Friendster and what we can learn from it, and some great insight into the little known Entity Graph that drives a lot of what happens on Facebook. Also, OFA is asking for stories so you should probably pay attention to how they use them.
We were roused from the long weekend this morning by the sound of a steady drumbeat, "mobile, mobile, mobile". It's time to get off the sidelines and start planning for how you are going to reach your audience on their smartphones. For those of you with midyear fiscal calendars, you've got about 4 months to convince your Board it is time to get on board. We're also taking a look at gamification, and where it is today. Is gamification like flying cars, a cool idea but an impractical technology? Or are we going to see some real innovation in the space now that mobile is such a big player?
I’m new around here. In fact, this is my first blog post as a Ditto. I’m not only new to EchoDitto, I’m pretty new to the whole tech world. But in my short time here, I’ve found it’s the perfect place to be in this position.
Today we learned that Google ads have gone mobile with location aware options, and we're thinking about how to do some serious jujutsu for social good. Edelman tells us that Technology companies are the most trusted type of business out there blush. And, like a good peanut butter, the best content isn't sticky, it is spreadable.