We’ve all heard the adage that less is more. It’s a succinct retort to our natural tendency to desire whatever is the biggest, the fastest, the fanciest, or the sparkliest, an effect exacerbated in technology and on the internet where trends are born and die within hours or minutes.
MENLO PARK, CALIF. AND SOMERVILLE, MASS. – March 31, 2014 – Facebook announced today that it has reached a definitive agreement to acquire EchoDitto, a veteran digital services agency, for a total of approximately $3 billion, including $1 billion in cash and an additional $2 billion in restricted Bitcoins to be granted to EchoDitto's founders and employees that will vest over four years subsequent to closing.
At the very core of everything we do is building community, and at the core of community is engagement. So when we talk about teams, we’re talking about something deeper than the technicians who flip the switches and crunch the numbers. Those technicians are vital to the digital operation of an organization, but if you want to build the community and shape a culture of engagement inside and outside of your organization you need to think a little differently. An engagement strategy is just another document if you aren’t going to back it up with real people.
When you are in the trenches doing this work inside an organization, it often feels like you are the only one in the world who speaks the language. Nothing could be further from the truth. There are hundreds if not thousands of people out there struggling with institutional structure and paralysis, or budget woes, or wearing multiple hats, or identifying effective strategies and tools.
As the digital and social spaces have reached maturity, we’re finally seeing organizations invest significant time and money in their digital teams. At the heart of what makes all efforts undertaken by digital teams effective is engagement. If you want your team to be successful, you need to be thinking about building an Engagement Team. We’ve put together some thoughts from our last year of working on building these teams with our clients.