A new year means it's a good time to take care of some housekeeping. After taxes and getting used to writing 2016 on everything (thankgoodness checks are largely a thing of the past), the next obvious item on everyone's list is to make sure their social media game is on point.
Reaching back into my bag of regular recommendations, we have this excellent cheat sheet by LunaMetrics. Eventually these will change (Facebook is slowing starting to change their Page layout, as is Twitter), but until then, this is your one stop shop for using images on social media.
Last week we launched the redesigned website for Bellwether Education Partners, a “national nonprofit that's dedicated to helping education organizations... become more effective in their work and achieve dramatic results for students.”
With the help of design-firm Teal Media, EchoDitto replaced Bellwether’s outdated site with a modern design that features high-impact photographs of real students and teachers. While the new look-and-feel of the site is a big improvement, it’s not the most important part of the redesign. The most important goal for the website redesign was to help clients understand better what they do and how they do it.
Markdown can be used for almost any type of writing, but when it comes to blog posts, email newsletters, or note taking, Markdown is king. Marketers, content strategists, and community managers, here's my case for making Markdown part of your process.
We’ve talked about Google Grants before on this blog. In short: it’s a program offered by Google that grants qualifying 501(c)(3) nonprofit organizations $10,000 worth of free Google AdWords a month. It’s an awesome program and every nonprofit should apply for one and start running AdWords campaigns!
MENLO PARK, CALIF. AND SOMERVILLE, MASS. – March 31, 2014 – Facebook announced today that it has reached a definitive agreement to acquire EchoDitto, a veteran digital services agency, for a total of approximately $3 billion, including $1 billion in cash and an additional $2 billion in restricted Bitcoins to be granted to EchoDitto's founders and employees that will vest over four years subsequent to closing.
At the very core of everything we do is building community, and at the core of community is engagement. So when we talk about teams, we’re talking about something deeper than the technicians who flip the switches and crunch the numbers. Those technicians are vital to the digital operation of an organization, but if you want to build the community and shape a culture of engagement inside and outside of your organization you need to think a little differently. An engagement strategy is just another document if you aren’t going to back it up with real people.
When you are in the trenches doing this work inside an organization, it often feels like you are the only one in the world who speaks the language. Nothing could be further from the truth. There are hundreds if not thousands of people out there struggling with institutional structure and paralysis, or budget woes, or wearing multiple hats, or identifying effective strategies and tools.
As the digital and social spaces have reached maturity, we’re finally seeing organizations invest significant time and money in their digital teams. At the heart of what makes all efforts undertaken by digital teams effective is engagement. If you want your team to be successful, you need to be thinking about building an Engagement Team. We’ve put together some thoughts from our last year of working on building these teams with our clients.