“(Here are) the raw material of facts and thoughts, wood, as it were, so called from the multiplicity and variety of the matter contained therein.”From Ben Jonson’s Commonplace Book
Our ultimate email checklist is a series of checks, or reminders, of what needs to be in place before you set targeting and hit send. It's similar to your grocery list.
I see you like to read printed material. You should check out Nicco's book The End of Big: http://endofbig.com