Year-end giving is traditionally associated with the annual holiday season, and many nonprofit foundations and charitable organizations typically wait until November or December to put together a communications and marketing plan only to rush it out the door to get tax deductible contributions before December 31st.
Our goal is to provide the best possible design for our clients. This involves a creative process that includes in-depth exploration and experimentation. We gather information from our clients in order to better understand where they would like their brand to go, and then we get to work.
A few weeks ago, we had the opportunity to sit in on a demo of Optimizely, a website optimization software company. We’ve found tools like this to be extremely useful for Echo & Co. clients and wanted to share why.