We’ve all heard the adage that less is more. It’s a succinct retort to our natural tendency to desire whatever is the biggest, the fastest, the fanciest, or the sparkliest, an effect exacerbated in technology and on the internet where trends are born and die within hours or minutes.
Our goal is to provide the best possible design for our clients. This involves a creative process that includes in-depth exploration and experimentation. We gather information from our clients in order to better understand where they would like their brand to go, and then we get to work.
A few weeks ago, we had the opportunity to sit in on a demo of Optimizely, a website optimization software company. We’ve found tools like this to be extremely useful for Echo & Co. clients and wanted to share why.
The leak-slash-release of the New York Times Innovation Report two months ago showed a company struggling to place an adequate focus on digital. Despite its intended focus on journalism, the report holds a number of lessons that nonprofits can apply to their own operations.
Fifty years ago, an exceptional effort gave a voice to African-American Mississippians that were not previously allowed to participate in the political process. Today, it will take online resources to ensure similar voices are better incorporated in Mississippi’s state policy environment.
Many philanthropic organizations feel lost in the jungle of technology. They realize their technological path has tapered off in its efficacy, but changing digital strategy can seem intimidating or even dangerous.
I tend to be attracted to big causes. Heck, for many years I worked to eradicate the world of nuclear weapons, so big global issues don’t intimidate me. It makes sense then why I was quickly attracted to my client AVAC and their work to rid the world of AIDS.