A new year means it's a good time to take care of some housekeeping. After taxes and getting used to writing 2016 on everything (thankgoodness checks are largely a thing of the past), the next obvious item on everyone's list is to make sure their social media game is on point.
Google Grants for AdWords are one of the greatest gifts given to nonprofits by the great and powerful Google. Like so many equally useful sweaters from grandma, they are all too often ignored or not used to their potential.
At Echo & Co. we like to imagine a venn diagram representing our ideal project, where one circle is the criteria that the project is technically innovative and the second circle is the criteria that the project be in line with our social change values.