Supporting a Nonprofit's Mission with a Better Website

Amy Weitzman's picture

Project Manager

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Supporting a Nonprofit's Mission with a Better Website

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Last week we launched the redesigned website for Bellwether Education Partners, a “national nonprofit that's dedicated to helping education organizations... become more effective in their work and achieve dramatic results for students.”

With the help of design-firm Teal Media, EchoDitto replaced Bellwether’s outdated site with a modern design that features high-impact photographs of real students and teachers. While the new look-and-feel of the site is a big improvement, it’s not the most important part of the redesign. The most important goal for the website redesign was to help clients understand better what they do and how they do it.

To accomplish this goal, we did the following:

  • We prominently featured their mission statement and descriptions of their three practices on the homepage. These are first things you see when you visit their website.
  • Each practice now has an icon that offers visitors a visual cue to help them become familiar with Bellwether’s professional offerings. Also, the phrase “we have three areas of expertise to better support our clients” is repeated throughout the site to help orient visitors.
  • In addition, we organized the site architecture to create a “content-focused” website. A large part of Bellwether’s work results in publications and blog posts and this content wasn’t easy to find on the old site. By featuring this content on the homepage and throughout the site, visitors have the opportunity to learn about what Bellwether does by reading their published works.

I truly enjoyed working with Bellwether. I love working with nonprofits in general; this time my pleasure was magnified because I helped replace an older site that was not fully supporting a mission. On their website, Bellwether makes the case that “the whole [of their work] is greater than the sum of its parts.” This is true in web development as well – it’s not about cool pictures and a responsive design, it’s bigger: helping students to learn and achieve their goals.

I see you like to read printed material. You should check out Nicco's book The End of Big: http://endofbig.com