Good morning folks!
This morning we're reading about a new fact checking tool that will help your team respond real time to false talking points, opening up the most successful tool in campaign history to everyone, and a divining stick for viral conent.
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Back in the days when I had to sit in a war room and watch a committee or subcommittee hearing for half the day, I longed for an algorithm that would tell me on the fly whether or not a politician was lying to me. Chances are your organization does some sort of fact checking live tweet events around hearings for major pieces of legislation, and while interns and program staff are a huge help, having someone like the Washington Post fact check talking points can be a big help. Today the Washington Post rolled out a fully automated, real time, fact checker. In my experience even the Washington Post could use some help getting the fact straight, so don’t make this your only resource.
There have been a lot of conversations over the last 3 or 4 months about whether or not technology is the only advantage that progressives have over their deep pocketed right wing opponents. The democratization of technology and how it impacts institutions and governments is the topic of our founder Nicco Mele’s new book The End of Big. ReadWriteWeb argues why the Obama team should stick to their roots and open up Narwhal, the software that many argue won the election. The fear of course is the tools falling into the hands of the “bad guys”, because even decommissioned out dated technology can be dangerous in the wrong hands. Bagdad anyone? But wouldn’t it be great to have that tech, and those lessons to help your organization grow? Can it help in the same way if there are 10 “good” groups fighting for the same audience and dollars?
I’m going to put this into the “I’ll believe it when I see it” file. I’m posting this because this isn’t about telling you how to make something viral, just whether something might be going viral. If you really want to put into place some discipline that gives your content a better chance to get seen, check out these great tips from UpWorthy.