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A few weeks ago the folks at Google+ hosted a hangout in which they gave some pointers for setting up your organization’s G+ page. We’re giving it a try but, I’ll be honest, we’re not totally on board at this point. The early days of G+ were populated with social media practitioners and the adventurous, and didn’t make the place great for finding useful content. That is starting to change though, and news last week that G+ surpassed Twitter’s audience share is push in the right direction. CopyBlogger takes a look at why you should get over yourself and give G+ a try.
We’ll be the first to tell you that an infographic is rarely the answer to the challenge you are facing with communicating your idea. Like so many other things that are shiny and appear easy, it is a tactic not a strategy. Better to put your time and money into refining your message. However, infographics can sometimes be a solution, assuming you’ve got your theory of change polished. You can pay for some really nice infographics, but sometimes you need something right away and on the cheap. SEOMoz takes a look at some awesome tools for those quickies.
Finally, we know every audience is different. We have to accept that even the audiences we know can be unpredictable. If you’ve been posting to your orgs Facebook page for a while based on a schedule you determined worked for your audience a year ago, it might be time to revisit that. Turns out there is no “best time” for posting to Facebook, and your audience needs are constantly changing. AllFacebook takes a look at some recent analysis.