Feb 4, 2013
It should come as no surprise that we're talking about communicating this morning. Do you have a crisis communication plan in place? Not the kind for when your website goes down, or Congress sinks your favorite legislation. The one for the time when one of your own is under massive fire from the internet. Next up, you should thank your members or audience more often, and in that spirit, you should listen to folks close to home a little more often too.
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The Internet is full of examples of how to deal with a brand crisis in social spaces. How NOT to deal with them might be a more accurate description. Motrin, Chick-fil-a, and countless others have faced the wrath of angry customers. Last week’s episode was a two-for-one drama involving Applebee’s and a Pastor Alios Bell. What is your crisis communication plan?
How much do you love your donors or activists? They are the lifeblood of your organization. They keep the lights on and the politicians honest. At best, you are probably emailing them your thanks at the end of the year right along side another ask for money or action. It may seem silly, but people really appreciate when you remember them, even on days like Valentine’s day. Take some time in the next week to figure out who your best activists or donors are and write them a personal note of thanks on Valentine’s day. Copy Blogger breaks down how to do that without being creepy.
I’m convinced that some of the greatest talent in the non-profit sector is at the Associate level. This is where fresh ideas are brewing, because Associates are unrestrained by years or decades of intuitional roadblocks. You know every reason why something can’t get done, and that can stop the idea train before it even leaves the station. Yet, you are the one getting paid the big bucks for your brainpower. The best idea you may have this week is to sit down with one of your Associates to listen to what they have to say. Seth Godin gives us a simple framework for doing that.